Seems to me that it’s not what you say, or even the way that you say it that gets results, it’s the way that you make people feel after you’ve said it.
Many people think the key to success in interpersonal communication is to say informative things in an interesting or entertaining way. But it seems that there’s more to it than that.
You can tell your audience (or family, or friends) the most fascinating things in the world, but that don’t mean a damn to them if you don’t make them feel good in the process.
Tell them the moon is made of blue cheese, and prove it with endless formulae, unimpeachable experimental data but chances are they might only remember you until the next big thing comes along.
However – make them feel like dancing all night from the free samples of blue cheese flavoured emotions, or have them singing your praises at the top of their lungs by virtue of your full-moon silvered feelings and you will light up their hearts and be remembered until … well, maybe until mid next week!
What more could you want than that? 🙂
Oh. You want to know how to do that? Ah, okay. Then just let me read some more of this here book (It’s Not What You Say, It’s the Way You Say It! – Michael Parker) and as soon as I’ve got to that part, I’ll let you know more.
In the middle of writing this, I went on a call with my team. Part of that involved all team members introducing themselves to the rest of us. By the time I had finished talking about myself, several of the team members were laughing. I regarded this as a success because they ended up feeling happy. Maybe they’ll remember me fondly for that. Let’s see.