Why?

I just watched this Ted Talk called Start With Why by Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

This is what I got from it:

Start any communication with why you do things. Before you try to do anything, figure out why you’re going to do it and tell people about that first.

People will believe in what you believe in. People don’t buy what you do, they buy why you do it.

Talk about what you believe. You will attract people that believe the same thing. These are your early adopters. They want to be first. They will inspire the rest of the people; the majority.

E.g. – trying to sell TiVo:

  • “We have a machine that lets you pause live TV, rewind, record what you want when you want to.” = failure (if you start with the what they don’t believe you)
  • “Are you the kind of person who wants to control every aspect of your life? Then we have a product for you – it lets you pause live TV, rewind, record what you want when you want to.” = success (when you start with the why, then people who believe what you believe will be attracted)

If you tell people what you do, you will not inspire them but if you tell them why you do what you do then you will inspire them to follow you.

I suppose they have to believe the same thing as you first, though.

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Dry

I think I’ve reached the bottom of this cup of tea. All that’s left are the gruns. And now there aren’t even gruns. Gruns used to be the things at the bottom of a cup of tea when I was a lad in Sheffield. Tea-leaves. But I can’t find any mention of them on the internet. I might have to take the unprecedented step of calling a relative. Until then – all gone.

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Saturday So Far

One thirty in the am is too early to rise. It’s half an hour before I went to bed so… well, you can do the maths. Still, that’s what was so that’s where I’m at.

Fell asleep once. Not by design. One moment I was wide awake and the next my head fell backwards with such force that it almost snapped my neck and went rolling across the floor. It didn’t. I was saved.

Music keeps me awake. Downloaded a show (or perhaps it was a tell) from BBC radio One Xtra (who stole the E?) this morning and then (later on) meditated on it. The bass tickles my chest, the snares scratch the top of my head, the voice sits easily between my ears and rest of it rattles around somewhere inbetween. If I sway then it’s to the music not towards the arms of Morpheus (from which morphine comes).

A book is my other armour against boredom. My Name Is Red by Orhan Pamuk. Once I got past the Arabikish names I got sucked in sweet and slipp’ry. At six-hundred and seventy-one pages it’s gotta have hooks to get to be able to survive. There’s a corpse that talks and a similarly endowed dog so we’re flying so far in.

Looked up to see two girls kissing. Can’t say too much about that. But I’ll rein myself in.

You ever stared at something (no, not the girls kissing) so long that it flies free from reason and stops being anything? Like, when I was thirteen and I said ‘potato’ so many times that it became meaningless or like when I was sixteen and I travelled to the far end of the universe, right up to the wall and didn’t (quite) go mad when I peeked over!

I can still feel residual frustration towards the guy I asked directions from. The one who just shrugged and muttered something in another language. One I dint understand. Not Yorkshire.

Twenty past three in the pm. That’ll do. Laters.