I was looking through some of my old posts and wondering to myself why some of them are popular and others are not. And I thought to myself why not do some research into the art of writing a good post.
There are lots of lists containing tips and soon I was reading these seven from OptInMonster:
- Know your audience
- Write Compelling Headlines
- Add Subheadings to break the page
- Use Bullet Points
- Add Images
- Optimize for SEO (Search Engine Optimisation)
- Add (a) Clear call-to-action
Most of those are not relevant to me, but number two caught my eye (as any good headline should) so I read that section. I found the following tool referenced:
So I had a go.
Here are a few headlines that I randomly thought of:
- the worst thing that can happen is being ignored (11.11%)
- why can’t you love me, you fool! (57.14%)
- Please don’t ignore me Mom (60.00%)
The percentage indicates the Emotional Marketing Value (EMV) and denotes the ability of the headline to engage with customers in a deep and emotional way.
Then I thought, why not try some documented examples of good headlines (as recommended by some random blog). Here’s what happened:
- The Best Ways to Do Market Research For Your Business Plan (36.36%)
- The Easiest Way to Become a Successful Writer (25.00%)
- The Quickest Way to Deliver Your Message? Make It Visual. (10.00%)
As you can see, the scores were significantly worse than mine so I promptly went back to my own line of thought. Pretty soon I’d produced the perfect headline, which is (drum-roll):
- “Please love me sweet Mommy” (100.00%)
I knew that Post Graduate Diploma in Marketing that I got from the Chartered Institute of Marketing would come in handy some day!
Noting that point five (see above) was all about images I searched the web for a picture of a child at a window looking lost and lonely so that it would fit in with my title. I found a good one, cropped it and popped it in the post.
Then I skimmed this site: Creating Emotion in the Reader so that I had some idea of what to put in the body of the post. This gave me some good tips and so I wrote a story on the basis of that advice.
The result is here: Please Love Me Sweet Mommy.
Predictably, it has totally bombed (so far). Since it was published four hours ago it has only had six view and five likes. It’s a good conversion rate but it does not seem to be hooking readers.
Still, it’s a journey, right? I’ve gone through a process and enjoyed what I’ve done. The rest is up to you. And you are one thing that I can’t control. Unless, of course you’re amenable to a polite request? Read my post you fool!!!
To conclude – here’s a random picture to sweeten your eyes: