Barry does Dog Food Ads

It’s all very well having trials to overcome and bad sides to our nature that have to be dragged out by the roots and binned but what about the good people? What about stories that feature people who have never known problems in their life and yet are good enough to be likeable and interesting enough to want to read about? Who’s going to champion the overdog? Who amongst us is going to walk alongside the good guys in our minds and hearts? Let’s hear it for sweetness and light! Let’s wire some goodness into our hearts by reading about love and its virtuous brothers in literature.

Well now, where to begin?

Here’s Barry, walking down the high street of his town in middle England looking for nothing particular other than what he already has in his heart: love, peace and understanding (man). He doesn’t need anything. So why is he here? What has driven him from his perfect house in the pretty suburbs to this concrete mall that all roads eventually lead to?

The normal answer would be conflict. Barry would usually have something wrong in his life and would have gone into town to either escape the conflict (if it is external to himself) or seek a resolution to the conflict (if it is internal). He would move away from the dark or move towards the light. Something is needed and Barry would be on a quest of some sort.

What happens when we are already completely happy? What do we want to do when we already have the keys to the palace of peace? What motivation can we possibly have if we have everything we ever wanted?

I have an idea: Barry wants to help other people to be as happy as he is. Barry wants to spread his love around like butter and jam on hot crumpets. Barry wants to share.

Let’s see what happens next.

Barry is walking up the road smiling at everyone he meets. He has a beat in his heart that his toes tap to as he lightly moves his limbs alongside the shop windows that reflect his sunny disposition back at him like the rising sun rides across the waves early in the morning. His pockets are open to whoever wants to take from him. His coin is not of this earth but rather is linked directly to an ocean of generosity that wants to give of itself and has had this nature since eternity backwards in time until infinity forwards in time.

You know, you can get all of this from adverts too. So long as you ignore what the ads are trying to sell and just take in the message you will get serenity aplenty from them. Just listen to the nice words that promise something or other (so long as you pay the price) and then take away the something promised (and the payment required) and you’re left with a really nice, warm glow in your underbelly.

Don’t believe me? Well just read this:

He’s the reason I go for long walks, and the reason I take Sunday afternoon naps. He’s the highlight of my mornings before work, and the source of my excitement in the evenings. He loves me unconditionally. For all that and more, I feed my dog Nature’s Special Menu All Natural Dog Food. With no artificial colours or flavours, I know that I’m taking care of him as well as he takes care of me.


That was a random ad for dog food. Now, let’s take the dog food out, make it personal and see how we feel:

You’re the reason I go for long walks, and the reason I take Sunday afternoon naps. You’re the highlight of my mornings before work and the source of my excitement in the evenings. You loves me unconditionally. For all that and more, I’m taking care of you as well as you take care of me.

Brilliant, right? You could almost use that as a basis for a love letter to anyone in the world, right?

Anyway, that’s what Barry does. He takes the things around him and he makes people happy with them. Right, I’m going to have to stop now – these headphones are doing my head in and it’s almost bedtime. Barry will carry on, though.

Photo by Markus Distelrath on

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